
孟陆副教授 固定制副教授 系所 市场营销与旅游管理系 Email: [email protected];[email protected] 博士后, 香港理工大学 博士, 中国人民大学 学士, 天津理工大学
教学和研究领域
• 教学课程:市场营销(本科),全球营销(本科),营销理论专题(硕博),高级营销研究方法(硕博)
• 研究领域:视觉营销,旅游营销
学术经历
• 2024.3- 2025.7 西南交通大学 AV淘宝 副研究员 院聘教授
• 2025.7- 至今 AV淘宝 AV淘宝 副教授
咨询与培训经历(政府或企业)
• 2025年四川新安智教育集团咨询与培训
获奖与荣誉
• 2025年指导本科学生获“三创赛”国赛一等奖
• 2025年“三创赛”优秀指导老师
• 2024年中国高等院校市场学教学年会(CMAU) 优秀论文
• 2024年营销科学学年会(JMS)优秀论文 最佳论文
• 2024年中国高等院校市场学年会(CMAU)优秀论文一等奖
• 2023年亚太国际学术年会会议(APMA) 优秀论文
• 2023年营销科学与创新国际高峰论坛(MSI)优秀论文
• 2023华人学者市场学协会年会(CMIC) 优秀论文 三等奖
• 2023年中国高等院校市场学年会(CMAU)博士生论坛 三等奖
• 2017年中国高等院校市场学年会(CMAU)博士生论坛 优秀论文
• 2017年营销科学学报(JMS)最佳论文-赵平奖
编审经历
• Journal of Business Ethics,Tourism Management, Annals of Tourism Research, Journal of Travel Research, Journal of Advertising, Marketing Letters, Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management等期刊匿名评审
专业组织会员与资格证
• Journal of Business Research (ABS 3, 学院B) 编委,华人学者市场学协会年会(CMIC)常务理事,美国市场营销协会会员(ACR)
特邀演讲与媒体报道
• 2025华人学者市场学协会年会(CMIC) 中国矿业大学,进行主旨汇报
• 2025年营销科学与创新国际高峰论坛(MSI)西南财经大学,进行主旨汇报
• 此外,受到过清华大学,中国人民大学,中南大学,湖南大学,南开大学,中南财经政法大学,西南财经大学等多所学校邀请,进行过学术讲座。
主要论文及书籍(近五年或过去十年较有社会影响力的)
国际期刊论文
市场营销:
1.Ce Liang, Lu Meng*, Shen Duan, Dai Yao, Yuwei Jiang. Let me show you what your tips can do! . Journal of Consumer Research, forthcoming.(FT50, UTD 24 , 学院A)
2.Lu Meng, Shen Duan, Yiran Zhang, Ce Liang.The Impact of Visual Perspectives in Advertisements on Near-expiry Food Consumption, Journal of Business Ethics, 2025, 1-15. ( FT 50, 学院B+)
3.Lu Meng, Shen Duan , Sining Kou, Kevin lu. You need a good conversation topic: how the human image in advertisements influences experiential purchases. Journal of Advertising, 2024,1-15.(ABS 3, 学院B+)
4.Lu Meng, Qi wu, Shen Duan, Yijie Wang. Impact of virtual influencers on different types of disease detection. Journal of Advertising, 2025, 11-18.(ABS 3, 学院B+)
5.Lu Meng, Yingzhu Yao, Xiaoqin Wang,Yijie Wang. How Life-RoleTransition cue Advertising Shape Consume!Preferences for Self-lmprovement Products. Journal of Advertising Research, 2025, 1-18.(ABS 3, 学院B+)
6.Chen, J. Liu, X. Feng, W. Lu Meng*. The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence. Journal of Business Research,2025, 200, 115580.(ABS 3, 学院B+)
7.Lu Meng,Yongyue Bie, Mengya Yang, Yijie Wang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research, 2024, 178, 114654.(ABS 3, 学院B+)
8. Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.(ABS 3, 学院B+)
9. Lu Meng, Sining Kou, Shen Duan, Yushi Jiang, and Kevin Lü. "How a blurry background in product presentation influences product size perception." Psychology & Marketing 39, 2022, : 1633-1645.(ABS 3, 学院B+)
10. Jiangang Du, Xiaoqin Wang, Zhangjian Wu, Lu Meng*. The busier, the better? The effect of a busy mindset on the preference for self‐improvement products. Psychology & Marketing, 2025, 42(1): 97-112.(ABS 3, 学院B+)
11.Yanxi, Yi, Wangshuai, Wang, Karimi,Katsumata, Lu Meng*. Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products. Psychology & Marketing, 2024, 41(7), 1549-1561.(ABS 3, 学院B+)
12. Sining, Kou, Shen, Duan, Yiran, Zhang, Lu Meng*. The impact of visual perspectives in advertisements on access‐based products. Psychology & Marketing, 2024, 41(4), 958-971.(ABS 3, 学院B+)
13.Lu Meng, Tianhui Fu, Shen Duan, Yijie Wang. The Overlapping Effect: Impact of Product Display on Price–Quality Judgments.Marketing Letters, 2024: 1-22.(ABS 3, 学院B)
旅游营销:
1. Lu Meng, Xin Liu, Shen Duan, Yingyan Liu. How The Zoom Effect In Dynamic Presentation Shapes Tourists’ Perceptions Of Tourism Service Providers. Tourism Management, forthcoming.(ABS4, 学院B+)
2. Lu Meng, Mengying Zhang, Shuo Pang, Yan Liu, Xavier Font. The Impact of Visual Perspective in Advertising on Tourist Misbehavior. Tourism Management, forthcoming.(ABS4, 学院B+)
3. Hua Fan, Wangshuai Wang, Lu Meng, How Moral Judgment Incongruence Affects Employee Job Crafting The Moderating Roles of AI-Generated Ads Verisimilitude and Creativity. Tourism Management, forthcoming.(ABS4, 学院B+)
4. Lu Meng, Chenya Ma, Ziling Zhang, Wangshuai Wang. To See Nature or Culture: How Temporal Landmarks Affect Tourism Destination Preference. Tourism Management, 2024, 105, 104974(ABS4, 学院B+)
5.Lu Meng, Yongyue Bie, Mengya Yang, Yijie Wang. Influence of human versus virtual influencer: The roles of destination type and cognitive processes. Tourism Management, 2025, 106, 104978.(ABS4, 学院B+)
6.Chenya Ma, Lu Meng* Xin Liu, Yushi Jiang . Dptimizing Promotion Effectiveness throughTiming:Leveraging Promotion Types Alignedwith Temporal Landmarks. Tourism Management, 2025, 1-18.(ABS4, 学院B+)
7.Lu Meng, Tongmao Li, Xiaolin Shi. Double-sided messages improve the acceptance of ai chatbots.Annals of Tourism Research, 2023, 102: 103644.(ABS 4, 学院B)
8.Lu Meng, Xieting Gong, Zhiqian Zhang, Xuqi Zhu, Yijie Wang. Free or $0? Explore The Match Effect Between Free Promotion Types and Consumption Types. Journal of Travel Research, forthcoming.(ABS4, 学院B)
9.Fangxuan Li, Lu Meng#, Guojie Desmond Zhang. Leveraging pricing strategies for destination management: The impact of algorithm-led versus human-led price discrimination on tourist attitudes towards destinations. Journal of Travel Research, 2025, 1-18.(ABS4, 学院B)
10. Yingyan Liu, Lu Meng* Is workplace involution effective? A study on the impact mechanism of differential leadership on the in-role performance of frontline service employees in the hotel industry. International Journal of Hospitality Management, 2024, 122, 103870.(ABS3, 学院B+)
11. Lu Meng, Jiuqi Chen, Yijie Wang. Be Immune: Effect of Customer Inoculation on AI Service Failure. International Journal of Contemporary Hospitality Management, 2024, 11-18.(ABS3, 学院B)
国内期刊论文
1. 孟陆,刘凤军,陈斯允,段珅.我可以唤起你吗——不同类型直播网红信息源特性对消费者购买意愿的影响机制研究.南开管理评论,2020,23(01):131-143.(人大复印期刊全文转载)(学院B+)
2. 孟陆,刘凤军,段珅,李希,李同茂.新冠疫情下共享员工事件强度对公民行为的影响——基于企业社会责任感知的视角.南开管理评论:2024, 1-28.(学院B+)
3. 刘凤军,孟陆*,杨强,刘颖艳.责任归因视角下事前补救类型与顾客参与程度相匹配对服务补救绩效的影响,南开管理评论,2019,32(2): 197-210(人大复印期刊全文转载)(学院B+)
4. 段珅,孟陆*,寇思宁.实物还是体验?产品脱销对于消费者实物型产品偏好的影响.南开管理评论,2024,32(2): 1-15.(学院B+)
5. 段珅,孟陆*.排名列表项目展示方式对于项目评价的极化效应.心理学报,2021,53(11): 1271-1285.(学院B+)
6. 孟陆,谢育锋,李同茂,段珅,张良波.污染效应在消费者行为领域的表现及其心理机制.心理科学进展,2022,30(04):941-952.(学院B)
7 刘凤军, 孟陆*, 陈斯允,段珅.网红直播对消费者购买意愿的影响及其机制研究,管理学报,2020 , 17 (1): 94-104(人大复印期刊全文转载)(学院B)
8. 孟陆,杨强,杜建刚, 董泽瑞.创新产品类别与呈现顺序相匹配对消费者购买意愿的影响. 营销科学学报,2017,(04),83-103.(人大复印期刊全文转载,JMS营销科学年会年度最佳论文—赵平奖)(学院B)
专著:
• 孟陆 推拉镜头产品动态呈现对消费者比较决策的影响,中国社会科学出版社,2025.
• 谷歌学术主页: Lu(Monroe)Meng - /citations?user=USBeAo8AAAAJ&hl=zh-CN&oi=sra
• 个人主页://jszy.avtb10.com/~I7jyMv/zh_CN/index.htm
科研项目
1.产品动态呈现对消费者比较决策的影响:推拉镜头的视角, 国家自然科学青年基金,30W,2023-至今,在研
2.推拉镜头动态呈现对消费者比较决策的影响,国家社科后期基金优秀博士论文出版,20W,2023-2025,结题
3.推拉镜头对消费者比较决策的影响,博士后面上基金,5W,2023-2024,结题
4.数字化营销视角下的平台型企业的外部效应及市场治理研究,四川省哲学社会科学基金,5W,2023-至今,在研
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