学术经历
特聘副研究员,AV淘宝
,2023年10月至今
助理教授,AV淘宝
,2020年10月-2023年10月
教授课程
市场营销(本科),新产品营销(本科),营销理论前沿(研究生),营销论文写作科学方法(研究生)
研究领域
消费者控制感,消费者时间观,数智技术营销
发表论文
1. Tang, Yangyi, Zhongqiang Huang, and Lei Su. "The Influence of Event-time (vs. Clock-time) Scheduling Style on Satiation." Journal of Consumer Psychology 33.1 (2023): 123-32.
2. Tang, Yangyi (Eric), and Qi Zhou. "Inspired by intertemporal connections: Using AR technology to enhance visitor satisfaction in historical museums." Tourism management 108 (2025): 105096.
3. He, Yuanqiong, Liu Yang, and Yangyi Eric Tang. "Preference for assistance from service robots or human staff? The impact of social exclusion experience." International Journal of Hospitality Management 125 (2025): 104018.
4. He, Yuanqiong, et al. "Air quality and diet preference: do consumers purchase more healthy food when breathing polluted air?." British Food Journal 127.6 (2025): 2197-2215.
5. Tang, Yangyi (Eric), Liu Yang, and Yuanqiong He. "My Phone, My Zone: Restaurant Consumers’ Territorial Responses to Unsolicited Recommendation on Their Smartphones." International Journal of Hospitality Management 101 (2022): 103115.
6. Tang, Yangyi (Eric) and Alex S.L. Tsang (2020), “Inspire Me to Purchase: Consumers’ Personal Control and Preference for Underdog Brand Positioning”, Journal of Business Research 115, 101-109.
7. 贺远琼,唐漾一,张俊芳 (2016), “消费者心理逆反研究现状与展望,” 外国经济与管理 38(2): 49-61.
科研项目
主持国家自然科学基金青年项目,教育部人文社科青年项目,AV淘宝
人文社会科学研究自主科研青年项目, AV淘宝
海外人文社会科学研究前沿追踪项目。