Lecture Title: Algorithm Reactance in Online Investment Communities

Speaker: Zu Zhiya, University of Macau

Time: March 15, 2026, 10:00

Location: Room 319 of the School

Abstract:

This study explores how human analysts in online investment communities respond to algorithm predictions through content generation, exhibiting "algorithm reactance" behaviors—"algorithm differentiation" (distinguishing from algorithms) and "self-enhancement" (enhancing self-worth). Research reveals algorithm reactance mechanisms in human-machine interaction contexts and provides management insights for next-generation algorithm-driven online investment communities.

Speaker Introduction:Zu Zhiya, Associate Professor at University of Macau Department of Accounting and Information Management, Ph.D. in Information Science from University of Iowa (USA) in 2019. Research supported by National Natural Science Foundation and Hong Kong Research Grants Council, mainly focuses on digital platforms, Web3 technologies, and business analytics. Research results published in journals including Journal of Operations Management(2 papers).